Tom’s 27 Marketing Laws for Attracting Clients Like Crazy (Version 2.0)

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The 27 Laws
Welcome and Important Disclaimer
Law #1: The Law of 1 = 1
Law #2: The Law of Give vs. Take
Law #3: The Law of Tangibility
Law #4: The Law of Specificity
Law #5: The Law of Irrationality (The Fantasy)
Law #6: The Law of the Spotlight
Law #7: The Law of the Cliff Hanger
Law #8: The Law of the Step
Law #9: The Law of Results in Advance
Law #10: The Law of the Moment
Law #11: The Law of Reciprocity
Law #12: The Law of the Ladder
Law #13: The Law of Now
Law #14: The Law of the Carrot and the Stick
Law #15: The Law of Power
Law #16: The Law of Achievement
Law #17: The Law of Affiliation
Law #18: The Law of Scarcity
Law #19: The Law of Polarization
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