Strategy #1

Use When:
Your service feels short-term or transactional to your clients. They don’t see the deeper, lasting value of what you provide.

To Get:
Clients who feel emotionally invested, stay longer, refer like-minded peers, and treat your work as a meaningful mission.

So You Can:
Charge premium prices, build a purpose-driven brand, and attract mission-aligned clients who stick for the long haul.

Strategy #2

Use When:
Clients don’t see why you’re different.

To Get:
Clients who view you as the authority who brings fresh thinking. They seek you out for leadership and innovation.

So You Can:
Dominate your niche, disrupt old paradigms, and attract clients who are bored with traditional options and ready for change.

Strategy #3

Use When:
Your value doesn’t stick or spread.  People are forgetting your message.

To Get:
Clients to repeat your phrases, embed your terms into their thinking, and share your brand more naturally.

So You Can:
Build a magnetic brand, foster loyalty, and turn your clients into messengers who market your work for you.

Strategy #4

Use When:
Clients feel passive or dependent. They disengage or blame you for lack of progress.

To Get:
Clients who feel empowered, take action, and attribute success to their transformation (with you as the catalyst).

So You Can:
Create more empowered client results, reduce hand-holding, and build a reputation for lasting transformation—not just short-term fixes.

Strategy #5

Use When:
You’re judged by outdated standards. Your true impact is overlooked or misunderstood.

To Get:
Clients who measure progress your way. They talk about results using your benchmarks.

So You Can:
Redefine the playing field, elevate your value, and escape price comparisons with competitors stuck in old definitions of success.

Strategy #6

Use When:
Clients feel overwhelmed or disconnected from the expertise you bring. They don’t understand or trust it fully.

To Get:
Clients who feel seen, supported, and smart. They turn to you for simplifying the complex.

So You Can:
Position yourself as the essential bridge, tap into multiple markets or fields, and increase perceived value as someone who connects the dots.

Strategy #7

Use When:
You’re only seen as valuable after problems occur. You’re treated as reactive, not strategic.

To Get:
Clients who involve you earlier. They rely on your foresight and see you as critical to their ongoing success.

So You Can:
Step into a trusted advisor role, build longer-term retainers or partnerships, and future-proof your business with high-value insight.